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The plan was designed to "stimulate local livelihoods, inspire entrepreneurship and reduce the environmental and social cost of imported produce." A study on the purchasing habits of the monks and other individuals in medieval England, suggests that consumers of the period were relatively discerning. Purchase decisions were based on purchase criteria such as the consumer's perceptions of the range, quality, and price of goods. Such considerations informed decisions about where to make purchases and which markets to patronise.

Southeast Asia is noted for its night markets, floating markets and pirate markets (markets that specialise in selling "knock off" copies of designer brands). Some Asian countries have developed unique distribution systems and highly specialised types of market place. Throughout Asia, a wet market refers to a place where fruit, vegetables, fish, seafood and meat products are sold. In antiquity, markets were typically situated in the town's centre. The market was surrounded by alleyways inhabited by skilled artisans, such Hút hầm cầu tại Đà Nẵng as metal-workers, leather workers and carpenters. These artisans may have sold wares directly from their premises, but also prepared goods for sale on market days.Across ancient Greece market places were to be found in most city states, where they operated within the agora .

Middle Eastern bazaars were typically long strips with stalls on either side and a covered roof designed to protect traders and purchasers from the fierce sun. In Europe, informal, unregulated markets gradually made way for a system of formal, chartered markets from the 12th century. Throughout the medieval period, increased regulation of marketplace practices, especially weights and measures, gave consumers confidence in the quality of market goods and the fairness of prices. Around the globe, markets have evolved in different ways depending on local ambient conditions, especially weather, tradition, and culture. In the Middle East, markets tend to be covered, to protect traders and shoppers from the sun.

A market with shops or permanent stalls is called "çarşı" and may include covered streets that are closed at night. Famous examples include the Kapalıçarşı and Spice Bazaar in Istanbul. Notable markets in Bali include Pasar Badung central market of Denpasar city, Pasar Seni Sukowati art market specializing in artworks and handicrafts, and Pasar Ubud. During the 17th and 18th centuries, as Europeans conquered parts of North Africa and the Levant, European artists began to visit the Orient and painted scenes of everyday life.

In Morocco, markets are known as souks, and are normally found in a city's Medina . Shopping at a produce market is a standard feature of daily life in Morocco. In Tangiers, a sprawling market fills the many streets of the medina and this area is divided into two sections, known as the Grand Socco and the Petit Socco. The term 'socco' is a Spanish corruption of the Arabic word for souk, meaning marketplace. These markets sell a large variety of goods; fresh produce, cooking equipment, pottery, silverware, rugs and carpets, leather goods, clothing, accessories, electronics alongside cafes, restaurants and take-away food stalls. The Medina at Fez is the oldest, having been founded in the 9th century.

The things which are on sale are usually fresh produce, including fruits, vegetables, spices, fish, meat, eggs, and a variety of perishable products. The sub-continent may have borrowed the concept of covered marketplaces from the Middle East around the tenth century with the arrival of Islam. The caravanserai and covered market structures, known as suqs, first began to appear along the silk routes and were located in the area just outside the city perimeter. Following the tradition established on the Arabian peninsula, India also established temporary-seasonal markets in regional districts.

In the gentrified market, the focus is on specialty produce, notably organic foods, hyper-local produce, artisanal products, vintage clothing or designer brands. Whereas traditional markets are in decline, gentrified markets represent a major growth opportunity. The majority of retail markets are operated by the public sector and administered by local governments. Traders can be licensed to trade on a single pitch but not at a national level or when trading on private land.

Gradually, markets or bazaars gradually became central features of urban towns and were relocated to the city centre. Permanent markets are mentioned frequently in ancient literary sources. In several cities and towns in Kalimantan and Sumatra, there are floating markets, which is a collection marketplace of vendors selling various produce and product on boats. For example, the Siring floating market in Banjarmasin, and Lok Baintan floating market in Martapura, both in South Kalimantan. Famous markets include the Carmel Market in Tel Aviv and Mahane Yehuda Market in Jerusalem.